Post by account_disabled on Jan 9, 2024 6:03:20 GMT -5
However, conducted studies that show this isn’t the case. It’s time to find out which keywords are burning your budget. Get a free account audit with our Google Ads Performance Grader today! Here are my top five reasons that you should start bidding on your branded terms: Bidding on branded queries helps you dominate your search engine results page. I think we can all agree that two is better than one, especially when it comes to your links on a SERP. In the same way that having multiple links in an email can increase click-through, giving the searcher.
more opportunities to click works to your advantage. In addition, by appearing in both the organic and paid ads columns, you are proving to your searcher that you are a prominent player in your space. You can control your Whatsapp Mobile Number List messaging. Organic listings may be free advertising, but let’s face it, they are boring. Paid ads give you an opportunity to craft a message that will grab the attention of your searchers and entice them to visit your site. To really drive this point home, remember that your organic results might not send searchers to the most ideal landing pages. Take advantage of paid ads and send your searchers to your highest converting landing pages. Use sitelinks, Product Listing Ads and other engaging ad formats.
Competitors may be invading your territory. If your competitors are savvy, they’re already bidding on your branded terms. So, if someone does a search for your company, they’ll find your vanilla organic listings flanked (or even preceded) by a nice shiny ad singing the praises of your competitor. This may actually cause traffic that would have been headed to your site to be diverted right over to the welcoming landing pages of your competitor. Branded terms are a steal. We’re all on the hunt for cheap keywords that actually have search volume.
more opportunities to click works to your advantage. In addition, by appearing in both the organic and paid ads columns, you are proving to your searcher that you are a prominent player in your space. You can control your Whatsapp Mobile Number List messaging. Organic listings may be free advertising, but let’s face it, they are boring. Paid ads give you an opportunity to craft a message that will grab the attention of your searchers and entice them to visit your site. To really drive this point home, remember that your organic results might not send searchers to the most ideal landing pages. Take advantage of paid ads and send your searchers to your highest converting landing pages. Use sitelinks, Product Listing Ads and other engaging ad formats.
Competitors may be invading your territory. If your competitors are savvy, they’re already bidding on your branded terms. So, if someone does a search for your company, they’ll find your vanilla organic listings flanked (or even preceded) by a nice shiny ad singing the praises of your competitor. This may actually cause traffic that would have been headed to your site to be diverted right over to the welcoming landing pages of your competitor. Branded terms are a steal. We’re all on the hunt for cheap keywords that actually have search volume.