Post by account_disabled on Mar 10, 2024 6:13:26 GMT -5
The complicity of the availability of bandwidth and increasingly faster connections, the web is becoming increasingly crowded with video content and many social media seem to want to transform themselves into a new non-linear television. Last year, according to data from eMarketer, advertising investors spent something like $27.8 billion on video advertising formats. They represent half of the revenue for Twitter, Snapchat and 30% for Facebook. video advertising calculation of views But how do different social platforms calculate views? The Media Rating Council (MRC) and the IAB have established that a video should be considered as seen "when at least 50% of the pixels forming a video advertisement were visible on the viewer's screen for at least two consecutive seconds".
Some platforms have adopted this standard to "charge" advertisers Canada Phone Number for views, while others have established different rules that are worth knowing. Google and YouTube : Videos hosted on the Google Display Network and YouTube (in its TrueView formats) count views when the viewer watches 30 seconds of a video advertisement, or for its entire duration if the video is less than 30 seconds; Facebook and Instagram : views count if the user lasts 3 seconds. But if advertisers purchase videos at a CPM, the view is counted when 1 pixel of the advertisement becomes visible. While if they purchase on the basis of ThruPlay they are charged only when the advertisement is seen for 97% or up to 15 seconds if the video is short (if it lasts a maximum of 15 seconds).
Twitter: calculates the viewing of the advertising video when 50% of the ad is seen for at least 2 seconds or when the viewer clicks to expand it or activate the audio; LinkedIn: View counts when 50% of the ad is seen for 1 second on desktop or 300 milliseconds on mobile; Pinterest: considers viewing when 50% of the ad is seen for at least 2 seconds; Snapchat: Show ads full screen with sound and consider the 2 second criterion. Fake influencer identification toolHow to fight fraud in Influencer Marketing engagement reach for influencer sectorsBenchmarks to evaluate the performance of influencers The Customer Journey of companies that do Influencer Marketing trend transparency influencer marketingTransparency in Influencer Marketing 2020 Tags from the story
Some platforms have adopted this standard to "charge" advertisers Canada Phone Number for views, while others have established different rules that are worth knowing. Google and YouTube : Videos hosted on the Google Display Network and YouTube (in its TrueView formats) count views when the viewer watches 30 seconds of a video advertisement, or for its entire duration if the video is less than 30 seconds; Facebook and Instagram : views count if the user lasts 3 seconds. But if advertisers purchase videos at a CPM, the view is counted when 1 pixel of the advertisement becomes visible. While if they purchase on the basis of ThruPlay they are charged only when the advertisement is seen for 97% or up to 15 seconds if the video is short (if it lasts a maximum of 15 seconds).
Twitter: calculates the viewing of the advertising video when 50% of the ad is seen for at least 2 seconds or when the viewer clicks to expand it or activate the audio; LinkedIn: View counts when 50% of the ad is seen for 1 second on desktop or 300 milliseconds on mobile; Pinterest: considers viewing when 50% of the ad is seen for at least 2 seconds; Snapchat: Show ads full screen with sound and consider the 2 second criterion. Fake influencer identification toolHow to fight fraud in Influencer Marketing engagement reach for influencer sectorsBenchmarks to evaluate the performance of influencers The Customer Journey of companies that do Influencer Marketing trend transparency influencer marketingTransparency in Influencer Marketing 2020 Tags from the story