Post by account_disabled on Nov 25, 2023 0:46:40 GMT -5
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a powerful Marketing strategy for any company.
But what if you could be even more specific? When users seek to find products, services, or businesses in a specific area, what if your brand could be the one appearing in the first position of the C Level Executive Email Lists SERPs? Enter Local SEO.
The strategy helps highlight a business in local searches, specifically targeting the audience located near that business and the areas it serves — which is particularly interesting especially when you consider that 46% of all Google searches are looking for local information, and that “Near me” or “close by” type searches grew by more than 900% in two years.
“Local SEO means being easy to find and interact with online. While consumers want to support local businesses, these businesses need to make the process and experience as easy as possible,” Amanda Jordan points out. Amanda was voted one of the best women in SEO to follow by Marie Haynes Consulting, and the Director of Digital Strategy at RicketyRoo, an agency fully focused on Local SEO.
She was our guest at our last Jam Session, Rock Content’s free webinar to help Marketing and sales professionals to rock their business. Amanda shared many great insights for brands to increase their presence in local searches. You can watch the entire interview here!
Amanda’s more than 10 years experience in Local SEO includes working with local businesses of all sizes including enterprise-level multi-location businesses and franchises, as well as small-to-medium sized businesses with one or two locations.
The specialist has told us some of the topics you will see at the Jam Session. Check out!
Rock Content: Can you summarize, in a few words for our audience, what is Local SEO and its benefits for business?
Amanda Jordan: Local SEO is SEO for businesses where geography is a major factor. Content, technical, link building, etc are all local SEO if your business needs to rank in a specific city, county, state, zip code, etc. Local SEO is essentially all SEO with the inclusion of proximity to the searcher being a factor.