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Post by joynse33o44 on Dec 2, 2023 23:11:07 GMT -5
Conversion path: The actions a user takes from first contact with an ad to conversion. (Pay-Per-Click) A billing model in which advertisers pay each time a user clicks on an ad. ( ) A settlement model that represents the cost of a user clicking on a promoted advertisement. ( ) A settlement model that indicates to users the cost of performing a specific operation. (Cost per Lead) A billing model that represents the cost of acquiring a contact (lead) (Cost per Sale) A billing model that relates to the cost of acquiring a purchase in an online store. (Cost per thousand. A billing model that represents the cost of ad views. (Click-through rate) The Phone Number List ratio of clicks to impressions on an ad. (Call to Action) A slogan that encourages users to perform a desired action. A metric that determines the percentage return on ad spend. It is the ratio of income derived from activity multiplied by investment. Keywords When you enter a keyword into a search engine, a given ad will appear. Negative keywords won't be followed by words from a given ad. General Words Short, general keywords that can generate a lot of views. Targeting directs ads to target groups through keywords, language, and location. Positioning is the action taken to achieve the highest position in organic search results for a keyword. Landing page on the ad. (Search Engine Results Page) A page that displays the results of a query entered into a search engine. Abstract Digital marketing has proven to be the most effective form of advertising in the modern world.
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