Post by account_disabled on Mar 5, 2024 22:04:05 GMT -5
The vice president of sustainability who spent many years working for Levi's has resigned from his position to become Starbucks' first chief sustainability officer.
This is Michael Kobori, who decided to be part of the coffee company and commit to maintaining "the relevance of the brand."
Michael Kobori had worked for Levi's for 22 years, taking on the top sustainability job in 2007, however he has currently joined Starbucks, as the brand makes bold announcements about its position on sustainability.
The international coffee chain has previously been singled out by environmental groups for continuing to use and provide its customers with single-use cups, as well as for its lack of recycling initiatives in its stores.
For his part, the brand's CEO, Kevin Chile Mobile Number List Johnson, laid out his decade-long environmental vision in an open letter to stakeholders .
In it, Johnson writes how the company has set 2030 as the year it will become “resource positive” by storing more carbon than it emits and providing more fresh water than it uses.
Response areas will include “migrating towards a more environmentally friendly menu”, with more plant-based options and moving from single-use packaging to reusable packaging.
The company also promised to develop more eco-friendly stores and invest in ways to better manage waste.
Johnson stressed to shareholders that the changes will be implemented with revenue in mind.
" I want to emphasize that the journey we are taking is not only the right one for Starbucks' responsibility as a corporate citizen of the world, but it is also critical to the relevance of the brand and our overall business results ," he said.
As such, we remain committed to our long-term double-digit EPS growth model and will continue to deliver targeted financial results by prioritizing the right investments in our partners, customers and the planet in support of our agenda.”
However, the reality is that Starbucks has failed before:
In 2008 it set out to serve 25% of its drinks in reusable cups by 2015, but the target was changed in 2011, reducing the figure to 5% by 2015.
"What we learned was that our results exceeded high expectations and underscored the need for a different approach."
The company will now conduct research to better understand consumer behavior and incentives regarding the use of reusable products.
This is Michael Kobori, who decided to be part of the coffee company and commit to maintaining "the relevance of the brand."
Michael Kobori had worked for Levi's for 22 years, taking on the top sustainability job in 2007, however he has currently joined Starbucks, as the brand makes bold announcements about its position on sustainability.
The international coffee chain has previously been singled out by environmental groups for continuing to use and provide its customers with single-use cups, as well as for its lack of recycling initiatives in its stores.
For his part, the brand's CEO, Kevin Chile Mobile Number List Johnson, laid out his decade-long environmental vision in an open letter to stakeholders .
In it, Johnson writes how the company has set 2030 as the year it will become “resource positive” by storing more carbon than it emits and providing more fresh water than it uses.
Response areas will include “migrating towards a more environmentally friendly menu”, with more plant-based options and moving from single-use packaging to reusable packaging.
The company also promised to develop more eco-friendly stores and invest in ways to better manage waste.
Johnson stressed to shareholders that the changes will be implemented with revenue in mind.
" I want to emphasize that the journey we are taking is not only the right one for Starbucks' responsibility as a corporate citizen of the world, but it is also critical to the relevance of the brand and our overall business results ," he said.
As such, we remain committed to our long-term double-digit EPS growth model and will continue to deliver targeted financial results by prioritizing the right investments in our partners, customers and the planet in support of our agenda.”
However, the reality is that Starbucks has failed before:
In 2008 it set out to serve 25% of its drinks in reusable cups by 2015, but the target was changed in 2011, reducing the figure to 5% by 2015.
"What we learned was that our results exceeded high expectations and underscored the need for a different approach."
The company will now conduct research to better understand consumer behavior and incentives regarding the use of reusable products.